Idea Exchange

5 Social Media Trends and Predictions


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As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft…

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

So when you read the list keep the trends in mind and prepare for a very interesting web world by 2019.

  1. Corporations will look to leverage their social media efforts
  2. Social business becomes serious play such as Foursquare are touted for the focus on making networked activity local and mobile and has a game like aspect.
  3. Mobile becomes a social media lifeline with people accessing social media via mobile phone during breaks due companies banning social media access at work
  4. Sharing information no longer means e-mail
  5. The Social Media  movement will desire to have quality, not quantity, as people cocoon in the face of the economic crisis.
  6. Obama-maniacs both for and against will spawn a new age of activism.
  7. Exclusivity trumps accessibility  in Social Media
  8. Everyone becomes a marketer
  9.  Facebook’s SocialRank algorithms emerge to drive the open social web
  10. Tools will develop to reduce noise and deal with RSS overload
  11. Friend synchronisation tools will develop
  12. Friend list sanitisers will keep your list clean
  13. Social Media tools will help you organise people based on location and business
  14. Organisations will continue to grapple with the social human web
  15. Social Media Indigestion will increase
  16. Social Media will become more personalised
  17. There will be consolidation and shuttering of Social media businesses
  18. Social Media Identity will become aggregated and segmented
  19. The social media gold rush won’t be as lucrative as everyone thought
  20. B2B goes social media
  21. There will be Social Media Multi-Channel Integration
  22. The transparency debate will continue
  23. Google will buy Twitter
  24. Blogger outreach from PR will get better
  25. Companies increasingly crafting content for Social Media SEO
  26. Sputtering economy will entice companies into the social media space
  27. Blogging isn’t dead
  28. Social Media mobile marketing takes off
  29. Social search will become increasingly important
  30. Live as it happens content search will become increasingly important
  31. Better metrics for social media measurement will continue to develop
  32. Twitter will continue to develop legitimacy
  33. Online social media video will come into its own
  34. Customer satisfaction driven by social media communities uprising will make companies see the light
  35. Social media will create Ad Agency disintermediation
  36. With the rise of social shopping the ease with which people are able to see feedback .. with confirmed identities will change the eCommerce online shopping game
  37. Social Networks Will Flourish As A Result Of The Economic Crisis
  38. Social networking will grow to provide social support to victims of the crisis
  39. Ranking The Influencers (the engagers) as a measurable tool for new media
  40. Twitter Will Get Recognized For Its Social Search Assets
  41. Twitter will start to emerge as a relevant and updated information source
  42. Twitter evolves as the ultimate human search
  43. Influence will be defined by measurable variables
  44. Google will “pagerank” and “map” peoples influence
  45. People will really become the media.

So what other Social Media trends will emerge over the next 12 months?

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