Idea Exchange

What Facebook Users Are “Liking” [Infographic]


  • Facebook

If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea.

The data comes from a study conducted recently even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the Infographic:

What users “Like”

  • First, I find it interesting to see that videos get fewer “Likes” than other types such as images, wall posts and even comments
  • Non-brand pages get 1% more “Likes” than branded pages
  • To me is a little surprising to see that only 8% of Facebook users do not use the “Like” button, I was assuming that number to be a lot higher than that

Why they “Like”

  • 28% do it to show support. I have to admit some of my own likes were done to support others
  • The most interesting item here (by far) is how 10% of the participants said they liked a brand to stay informed while only 6% do it to get discounts from brands. This contradicts everything we have said about the reasons people follow brands on social media, I actually believe there is no reason for me to follow an airline or a bank other than their promotional items

What do you think? What kind of content do you “Like”? Do you follow brands online because you like them, to get promotions or enter sweepstakes? Share your thoughts in the comments section.

What Facebook users "Like"

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