Idea Exchange

A deep and evolving insight of the region’s market, Opportunities, consumers & trends.

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33 Free Social Media Marketing Tools for Small Businesses

admin February 12, 2016

  Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to

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10 Tips to Optimize Your LinkedIn Profile

admin February 12, 2016

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership

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How to write a startup business plan ?

admin February 12, 2016

  Writing a business plan is considered to be the most important part of every startup. It helps the entrepreneurs to accomplish their desired goals.

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10 Things Successful Marketers Do Every Day

admin February 12, 2016

You don’t have to have an advanced degree in business or marketing, nor do you need to work for a prestigious agency or work under

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Ten Ways to Kickstart Your Mobile Marketing Strategy in 2016

admin February 12, 2016

  You heard it here first; 2016 will be the year of mobile! And with mobile ad spend projected to top over $100 billion this

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7 Infographics Related To Social Media Facts, Figures and Statistics

admin November 12, 2015

I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more

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  • Facebook

How To Increase Your Facebook Posts Engagement [Infographic]

admin November 12, 2015

Why do you need more engagement on your Facebook Posts? Well, other than the obvious, more engagement means higher EdgeRank. Higher EdgeRank means more people

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How To Determine Facebook And Twitter ROI [Infographic]

admin November 12, 2015

Is measuring ROI on Social Media a myth? Or have we been looking at it all wrong? I think at this stage, we are passed

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  • Facebook

Converting Your LIkes To Buys? [Infographic]

admin November 12, 2015

And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. Are Likes eventually turning into Buys? We

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