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High-quality, Affordable Catalog Design Services in Dubai
Catalogs are essential marketing & communication tools that can inform, educate, influence, and inspire your customers. We are a reputed catalog design company with over 15-years of experience and more than 1,200 retained clients in the UAE. We conceptualize, write content, provide photography, translation, design & print services to produce professional catalogs, brochures, company profiles for any business of any scale and in any industry.
We are one of Dubai's trusted catalog designing and graphic design services companies. We create elegant, modern printed & digital versions of catalogs, brochures, interactive brochures, flyers, company profiles, newsletters, and other company collaterals at affordable rates. With over 550 brochures designed for startups, SME's and large corporations in the UAE, you can count on us for quality work. Here are our brochure design services:
Our Process For
Creating Impressive Catalogs
What is the brochure about & who is it for?
It's important to properly research, plan and then design and print your marketing/sales brochure, so it serves the goals it was designed to achieve. The best brochure design agencies apply a professional approach to designing a brochure, this requires establishing a few important variables, starting with defining the needs and objectives and audience of your brochure. This would include:
- Establish the purpose & goals of your brochure: What product, service or solution are you promoting with the brochure? What will be the key message you will give your audience?
- Who is your audience, & what are their expectations: Knowing your audience and what they are looking for makes it a lot easier to plan your content, creative style, information hierarchy, and required graphics.
- Establish the creative and visual approach: What is the creative style suited for your industry or business, what kind of brochures are your competitors using and how can you improve on that? what kind of styling the brochure should have? do you have brand guidelines for printed literature? will the brochure be printed or will it be a digital brochure or both?
Generating the content & creating the design
This is the most work-intensive and important phase of the brochure design process. It requires the collective expertise of a team of professionals consisting of a business analyst, visualizer, art director, graphic designer, content specialist, copywriter supervised by a creative director. They work on the following components of designing the brochure:
- Plan the copy & content structure: What key topics should be covered in the brochure, what is the tone of language that should be used? how much content is needed, space will be devoted to each segment?
- Select the visual assets: Does your brochure need a custom photoshoot or high-quality stock images can be utilized? Does the brochure use illustrations or custom graphics, how all required assets are to be organized?
- Assemble all content: By this stage the studio will need to assemble and organized all visual elements, copy, logos illustrations, and anything else that needs to be incorporated before they start designing the brochure.
- Get the design concept started: The creative team starts to translate the raw ideas into a structured and paginated concept that reflects the goals for the collateral and how everything will fit together in a planned and coherent manner.
Printing, digitizing & sharing it
The final phase of designing your brochure consists of producing a printed & digital version of the brochure so it could be shared with your online and offline audience, through website downloads and by email or links which has become the most popular method of sharing content.
- Finalize the design: Once the designers have completed their task, a fully paginated brochure is ready to be assessed page by page and any revisions or modifications required are listed. Once that’s done the brochure is ready for printing.
- Produce the proofs & Print: A proof is a printed version of the brochure to be assessed for quality control and errors. Once the proof is checked and approved the studio will prepare the final artwork which the printing press will need to print high-resolution copies of the brochure.
- How to make it shine: A great looking brochure can be made to look stunning once it is printed to the best specifications. This would consist of choosing the paper quality, type, and texture, special printing operations such as foiling, embossing, UV, varnish, etc. Depending on how premium your brochure needs to be you could opt for these special printing techniques to make your brochure look rich and premium. Modern printing presses using high-tech machinery to print a large number of copies quickly and automatically, cut, number, position, bind, stitch and pack the brochure for delivery.
- Create an E-brochure for digital distribution & online sharing: The final stage in the brochure design and production stage consists of adapting the brochure into a digital and online version which could be in the form of an interactive online e-Brochure or an Interactive PDF version or the normal emailable PDF file. The e-Brochure versions can add varying levels of functionality, interactivity, and creativity allowing for highly immersive and multi-media functionality in your brochure to impress your customers and audience.
Catalog Designs Customised
To Your Audience & Industry
Catalogs are an integral marketing tool of multi-brand, multi-product companies around the world. A good catalog design in today's information-saturated and busy world is not a simple and easy process and requires professional expertise for it to be effective and useful for customers.
Eye-catching design, user-friendly layout and product indexing, captivating images, cross-referencing for each product search, producing an electronic version are some of the essentials of a professional catalog that customers use and retain. So, how do you design a catalog that is loved by your customers, as much as your sales team. Here are a few best practices to create an outstanding catalog design in 2021 and beyond.
Print is now secondary - time for digital-only catalogs.
Catalogs can be dozens or hundreds of pages long, a printed version though popular does not make it easy to search and browse and use a catalog. We recommend producing a device/digital/e-catalog version first and producing a printed version only if your customers prefer it or ask you for it. A digital version of a catalog can be much more user-friendly, easy to send and share online, post on your website, let customers download it, and can include search functionality and as many pages as you like without the worry of increasing your print cost. Can you believe it Ikea just stopped printing its iconic catalog after a 70-year run.
Orientation and size - where is it being used?
Though the most popular size for catalogs is A4 vertical - it’s the most inconvenient when you are browsing it on a computer screen as page dimensions are geometrically opposite. To manage this conflict - the A4 landscape size can double up nicely for both printing and digital versions. A little bit of audience research can help you gather the data for their usage habits and help you further customize your catalog for the benefit of the user.
Design for humans - layout is critical
The human eye and brain process images, data text graphics information in a specific, synchronized, and predictable manner. Negative space, white space, breathing space, font sizes, alignment, contrast, hierarchy, balance, and color harmony plays a powerful role in how people react to your catalog and if they even use it. The best graphic design and branding agencies will factor these principles and create layouts that are most compatible with, and easy for humans to process and understand.
Make it visual - people don’t like data tables
Beautiful, appealing, professionally shot, and touched-up images (no mobile photos please), graphics, and illustrations of your products are the most essential resource for a great looking catalog. The catalog design should priorities showcasing your product and not devote precious space to technical data tables and long spec sheets. The product sequence and space allocation should also be prioritized based on how important they are to your bottom line. SKU's that contribute more to sales should be featured more prominently upfront with more space and large images than products that don’t make you much money.
Feedback - Ask your audience
Talking to the people who will and have used your catalog will be the best approach to making it even better as you go along. User data or a small online survey sent by email to your customers after you have launched your catalog will give you valuable insights and help you understand how they use your catalog and specifically what aspects do they like or dislike in it. This data and insight can help you improve, refine and tweak your catalog when you refresh it at the end of the year and make it even more customized and personalized to your customers and audience.
In today's "Digital first" communications strategy we strongly recommend that organization's migrate to digital brochures also referred to as "E-brochures". Interactive brochures are designed for high impact multi-media content, ease of use, distribution convenience, cost savings, ease of sharing, and storing.
Modern E-brochures are very effective tools that can be used to produce a persuasive product or business presentation about your offerings. We design digital brochures that can include multimedia content consisting of voiceover, music, sound, animation, graphics, and rich media for an immersive experience that impresses your audience on multiple devices.
Brochures or E-brochures are the initial introduction to your products and services. Your sales team will only get a chance to convert a customer if they contact them after looking at your professionally designed and well-written brochure or flyer. Business brochures, sales brochures, or product brochures help start the sales process and activate the marketing funnel in the conventional sales cycle. They are powerful tools to initiate a customer into interacting with offerings and as such must be designed and produced by professional and experienced graphic design companies and creative designers.
A well-designed brochure with high-quality professional images, persuasively written copy and sales pitch, great design elements, harmonious colors, and proper information hierarchy will help you win or lose customers. Simply put- your success and sales depend on it. Only the best graphic design companies will have the necessary expertise and specialized talent in design, visual arts, color theory, business writing, product presentation, and many more technical aspects which help you design a great brochure and communicate effectively with your customers.
We help companies produce sophisticated E-brochures for consumers and businesses at a fraction of cost compared to the traditional printed brochures.
Company profile as it is often referred to in the Gulf region is normally printed brochure that summarizes a company's products, and business for potential customers, partners and stake holders. A company profile design must be customized to the target audience and the type of business and industry the company is in.
A company in the B2B space and talking directly to end uses will have a totally different style of company profile compared to a business which is aimed at the B2B segment. It is important to understand and factor in the audience demographics so your final company brochure addresses the needs of the right audience using the right language, content, design style and approach.
The brochure design company must understand and leverage the audience profile for best results. The best company profiles in the contemporary sense would normally be in digital or e-brochure format so that they can be easily shared and accessed over email, website, email signatures and even chat platforms. As a very experienced branding and graphic design agency in Dubai and based on year's of experience in developing professional business and marketing materials for clients in diverse industries.
Here are we recommend the following important consideration to keep in mind when you start to design a company profile for your business.
Digital or Print: We believe this should not be even a question now. Virtually all customers are interacting with companies through their website, mobile apps or email and social media platforms - all digital touch-points across all platforms and devices. A company profile designed as an E-brochure or interactive-PDF format or responsive provides the best user experience, functionality, share-ability and immersive rich media content for best impact and consumer engagement. Here are a few important considerations when designing a company profile.
The length (number of pages): most people don’t read large blocks of text and dozens of pages of content. Keep it brief and concise, 8-16 pages should be sufficient for most business but should really not exceed 20-24 pages unless there are good reasons.
Size and orientation: almost 90% of company profile format is in A4 vertical format since it is the most common paper format used by businesses. We recommend changing it to A4 landscape (horizontal) format so it is much easier to browse it on electronic devices and computer screens which are almost always in landscape format. In addition we also produce a responsive mobile compatible version for easy browsing on mobile devices.
Minimalistic Content: Consumer attention spans are down to a few seconds - company profiles should include the most important and relevant information and nothing else. Concise and summarized content with big headlines and a short sub headline and a body copy of 50-100 words will get better engagement that long paragraphs and pages of content.
Visual Design: A typical consumer in 2021 is pressed for time and short on patience. A expert graphic design agency will know that and factor it in their designs and content writing plan. You must help your readers get what they want, and get it fast. We recommend using our proven "Visual Design Approach" - our unique design style where most relevant information is shared in the form of images, graphs, customer illustrations and prominent headers so readers can read using graphics and images instead of blocks of text.
Your business has only one chance to make a great first impress on your customers. They judge your company based on your social media posts, business card, website and brochures and email signatures in a few seconds, and make mental conclusions about your business standards.
To make the most of limited customer interactions with your branding elements you need a professional and experienced branding and graphic design company which will use scientific and research based design, images, colors, fonts, copywriting to make an impression and help them trust your brand and remember your message.
Does your brand have a fun and easy going personality or a more formal and business, what specific demographics are your customers belong to? What's your audience persona, are your audience young, middle-aged or seniors, are they male or female or both, are they working women or home makers, are they business professionals or entrepreneurs.
Top graphic design and branding companies will factor in such research and information when they develop graphic design elements and business collaterals such as emailers, brochures, catalogues, websites and flyers. This approach makes it easy to develop high-quality business and sales materials which have a positive influence on your customers and helps make a great first impression.
The best branding companies aim to create a perceptive visual differentiation and recognition for a brand. The goal is to separate it from the competition and to make it memorable and unique both of which contribute to making a brand stand out in the mind of its customers. Branding companies may use various methods to achieve that visual differentiation - often using specific colors or gradients, custom typography, icons or catch names. In addition, the following core components of branding can be used to enhance a brand's perception within the market place and for the customers.
How the visual elements of a brand's identity are designed across customer touch-points and what feeling do they convey to an average consumer.
User experience and interface design
How the user interfaces and user experience of all customer touch-points are unified and integrated across various platforms and channels.
Taglines are powerful affirmations and summarize the philosophy and approach of a company and its products. They help to highlight the most important brand attribute which the company wants its consumers to focus on. A professional branding company will devote a great deal of research and thought in creating a great tag line.
Audio/video sonic branding
Create and integrate audio and sensory elements into the brand's personality, a sonic effect or music segment at the end of a radio commercial or a particular kind of logo animation after a video or TV ad, adds a unique sensory branding element.
Retail locations & spaces
Customer facing retail spaces, service centers, offices and other public venues must be integrated fully with the overall visual theme of the brand
Best Practices For
Creating catalogs that connect with your customers & make a
great first impression of your product or business requires a combination of design science, colors, art, writing, visual aesthetics, and more. Here are the important factors.
Research & Need Analysis
When you start to produce a catalog, you should also have a clear and well-defined understanding of what the catalog is about and what purpose it will serve, and what information, and value it will offer its readers.
The approach you take towards designing a catalog will differ based on the type of audience who will use it. Is it aimed at women, students, business owners, professionals or government officials?
Creative styles describe the look & feel, mood, colors, typefaces, image styles, the layout structure, and other technical elements that will determine the final appearance of the catalog and also how it is printed.
The sophistication, elegance, & quality of your catalog is greatly determined by the quality of photographs, graphics, illustrations, and visual assets that will be used in the design & how readers react to it.
Modern business catalog trends no longer have pages and pages of written content that nobody really has the time to read. Short, crisp, and professionally written content with headers work best.
Even before the pandemic hit us, information sharing was largely digital in nature. In 2021 and beyond printed catalogs will be replaced entirely by sophisticated multimedia e-catalogs that customers want & expect.
A Few Of Our Clients
We have the privilege of working with clients of all sizes and from multiple industries and bot B2B and B2C segments. Here are a few of the clients we work with in the UAE and the region.
From telecom and hospitality to FMCG, healthcare, and real estate we serve a variety of sectors. Whether it’s a new startup, an SME, or a global multinational we have the ideas, experience & expertise to design outstanding and effective brochures, company profiles, catalogs, flyers and other business collaterals.