And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales.
Are Likes eventually turning into Buys?
The reason social media users are following brands divided by gender – The study by Burst Media says the #1 reason is to keep up with content. In my opinion, people follow a brand to get something in exchange, a discount or special deals. I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.
18% of social media are influenced by friends behavior – This is what we have talking about to small business, look at social media as a discovery and recommendation engine. This is the core of Earned Media. People are influenced by their friends much more than by any advertising.
The “Age Factor” – Individuals under 35 are more likely to be influenced by their friends behavior than a 55 year-old. There are a lot of elements to play with here but it’s basically just human nature, younger people rely more on others opinions than a 55 year-old. Which doesn’t mean you should ignore this, it is very important that you consider these things when approaching your audience.