Video has become the most engaging content format on all social media, platforms. Video based content consistently generates far higher engagement, shareability a than image, text or links. By uploading organic content in video format on Facebook and Instagram, brands have reported a far a higher engagement and views. Clearly this is a huge opportunity for business to scale up their social media performance by developing most of their content in video format and obtain better recall and brand awareness even in organic content.

As one of the best video production agency we help clients actively engage with the opportunities being offered by video for their content marketing activities. We help you build a video strategy across all social media platforms and then produce interesting, brand-centric content to populate these platforms and hyper target potential customers. Clients also have the option of leveraging video content for Social commerce by giving customers high quality product videos which can then be linked to online shops to make a purchase.

We offer clients a high-return social media content strategy that includes ideas about what to produce, how to produce it and how and who to market it to, for the following platforms on social media:

•  YouTube videos
• Instagram Feed posts
• Instagram Stories
• Instagram Reels
• IGTV Videos
• Facebook videos
• Tiktok videos
• Linked In Videos
• Twitter Videos

Gone are the days when customers would have to browse through a printed user manual or catalogue to understand how their product works. Video is fast replacing print as the primary medium for learning about a new product and service . Product videos can be produced in several ways based on your needs and target audience and the amount of information to be shared with the viewer. For businesses it is particularly useful to produce a produce or service video and simplify and distill what may be a complicated idea with ease.

Professionally produced product videos should be an integral part of the overall marketing strategy because it elevates the perception consumers have for a product or brand and help establish trust and confidence in the company. We recommend producing product videos particularly if it requires detailed explanation, elaborate description, technical elements that can best be explained visually or to just engage your customers in your product or service. The following types of product videos are the most commonly recommend for product or services:

• Product launch video
• Infomercials
• Event videos
• Live video
• User Generated video
• Store videos
• User experience
• videos

Using video for marketing and branding has surpassed all projections. It is not the preferred content format for online marketing and social media marketing. The statistics prove the trends convincingly. A massive 86% of businesses use video content, and nearly 93% of marketers believe that it is an important part of their overall strategy.

With over two billion YouTube users its easy to understand why video content and marketing has become indispensable to contemporary digitally-driven marketing efforts.  Highly proactive marketers have effectively utilized this enormous opportunity to produce sponsored content designed to influence, educate, inspire and eventually influence customers with their video content.

What exactly is branded video?

Simply speaking video content produced, promoted or marketed by a brand which subtly aims to share the brand values, philosophy, strengths and attributes is “branded content”. It’s important to emphasize that branded video does not directly promote or advertise the brand or its products. Branded content seeks to build brand loyalty, trust, and positioning more than anything else – however the desired outcome and long term objectives are essentially to influence customer behavior build brand engagement and eventually to monetise it in the brand’s favour.

Benefits of branded video content

With the huge popularity of digital video, brands are challenged to find new and original ways of reaching their potential customers. Branded video content enables brands to obtain customer attention and interest without resorting to paid advertising and traditional marketing methods. We help brands produce thoughtfully, engaging and genuine branded content that could offer the following distinct benefits including:

• Non-disruptive: Customer tend to not perceive branded content as intrusive and deliberately persuasive, that helps in positive brand association.
• Emotional connection: Branded storytelling seeks to build long-term relationships, trust and positive associations with the brand as opposed to buy/sell interaction.
• Engaging: Thoughtfully produced branded video content primarily aims to boost customer interest by showcasing personalized, helpful, interesting and useful stuff, making it more interesting and attention-worthy.
• Authentic: Branded video content by definition is real, honest and not commercially driven. This helps make it more real and authentic.
• Shareable: The eventual goal of branded content is to create brand centric stories that people love ad share with others for its intrinsic value and not commercial performance. 

According to a recent Forrester report on video advertising trends, its projected that video advertising will reach $102.8 billion by 2023. The phenomenal growth and popularity of video advertising coupled with hyper-targeting options availability of advanced analytics has made video advertising a very crucial component of any digital marketing plan.

Device usage trends worldwide indicate an overwhelming domination of mobile phones as the preferred and most frequently used platform to consumer media and content on social or otherwise. Consumers use mobile phones for virtually everything from news, to entertainment to communication and to share information. According to reliable research mobile devices contributed in excess of over 52% of all worldwide online traffic, and all video marketing stats show continuing growth.

As a result, video advertising on mobile phones is gaining popularity due to its effectiveness and huge reach. A mobile optimized video ad can obtain be an excellent medium for targeting specific set of audience with ease and relatively low cost. We produce the following most popular video ads for our clients:

• IGTV video ads
• In-stream video ads for Facebook
• Video ads for Instagram
• Bumper ads for YouTube
• Long format video ads for YouTube
• Video Ads for Google
• Display Network